The project brief was to create a visual identity for "Voice: Activated", a brand centered
around coaching LGBT folks through highly-structured frameworks to help them process,
reflect, and move forward, using the vehicles of introspective writing, sharing, and real-life
actions. The visual identity was developed to reflect the brand values of Empathy, Love,
Sensitivity, Introspection, Courage, Justice and Momentum.
I provided them with a couple of creative options for the logo based on parameters established in the Discovery phase of the project. From the concepts provided, they chose the best idea to focus on, and I then refined it through a few iterations until it fit their vision.